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Off Page SEO : Off page Optimization
Off-page Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc.
 
Why off page factor is that much important? “ Due to the ease with which on-page factors can be manipulated search engines now place more weight on so called off-page factors. Google made this form of ranking famous with its patented PageRank algorithm but researchers discussed using ideas such as link anchor text as far back as 1994. Off-page criteria are obtained from sources other than the website. There are "over 200 SEO factors, probably the most important of these criteria are the quantity of inbound-links using anchor text containing your target keywords. These should come from pages covering similar topics, preferably from large, long established authority sites. In the case of Google the higher the PageRank the better”. 
 

OySource is offering all SEO factors (on-page & off-page) scroll down the list to name a few: 

 
Link popularity building 
 

Links are the ultimate driving force behind all Search Engines today. A quality back link not only helps in Search Engine Ranking but is also capable of developing your brand as unique, bringing quality targeted traffic to your site.

 

The importance of link popularity varies with each search engine but the basic premise is that every link to your web site is an endorsement of your site's quality, and the more endorsements you have, the higher your site is likely to be listed.

 
One way linking 
 
Most Search Engines including Google, place a great amount of value and weight on a site’s link popularity. The basic idea, behind this is you have to have more incoming links than outgoing links. If your site is viewed by the public as a quality site, then you will automatically receive random linking to your site with little work on your part. Two ways to increase your chances of one way linking is to provide quality content for your site and the other one is to get your site listed in the major human edited directories. Currently the two most important human edited directories are Yahoo and the Open Directory Project (www.dmoz.org). 
 
Reciprocal Link building 
 
Reciprocal linking or two way linking is where you provide a return link to the other Web site in return for a link to yours, which is less valuable than one way direct links. This type of linking is done when it is difficult to get one way links. 
 
Manual Press Submissions
 
Press Release Submissions is an effective way of online marketing. It is a great method of conveying your news to your target audience. It reaches a large and constantly increasing number of decision-makers, which makes it an interesting medium for corporate communications.
 
What is a Press Release? It is a document prepared in a standard format that is intended for the purpose of informing the media about an event, development or an introduction in general related to your product, service or company.
 
Manual Article Submissions
 
Article Submission is a legitimate strategy where you publish content to article directories and at the end of your article you get links back to your website. High quality links back to your site is one of the biggest factors looked at by the search engines on where your website ranks. 
 
What is Article Submission? Article Submission is the process of taking informational articles and publishing them to article directories. Informational articles are not self-promotional based, but give people actual valuable information regarding your industry. There are many advantages to this as a strategy. 
 

Manual Directory Submission

 
Manual Directory submissions are one of the best ways to promote your website and achieving good visibility in search engines. Anyone can have a well-designed website but without professional search engine submission the world will never know about it.
 
In order to get best out of web Directory submission Service, it is of utmost importance that your web site URL is human submitted i.e. by Manual Directory Submission. We submit your website to Free and Non- reciprocal Web Directory, which are SEO friendly. After completion of your submission we provide the Quality report which will show where is your website submitted.
 
Social Bookmarking
 
Social bookmarking and social news allow you to specifically target what you want to see. Instead of going into a search engine, typing something in, and then searching for that needle in a haystack, you can quickly narrow down the items to what you are looking for. 
 
What is social bookmarking? It is tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web. And, because your bookmarks are online, you can easily share them with friends. 

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