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| One way linking |
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Most Search Engines including Google, place a great amount of value and weight on a site’s link popularity. The basic idea, behind this is you have to have more incoming links than outgoing links. If your site is viewed by the public as a quality site, then you will automatically receive random linking to your site with little work on your part. Two ways to increase your chances of one way linking is to provide quality content for your site and the other one is to get your site listed in the major human edited directories. Currently the two most important human edited directories are Yahoo and the Open Directory Project (www.dmoz.org).
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| Reciprocal Link building |
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Reciprocal linking or two way linking is where you provide a return link to the other Web site in return for a link to yours, which is less valuable than one way direct links. This type of linking is done when it is difficult to get one way links.
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